Madison graduated from Cornell University with a degree in Business Analytics and Strategy, grounding her work in a rigorous analytical foundation. She began her career in entertainment, brand strategy, and data analytics through roles at CAA, Digital Brand Architects, and Forma Brands before expanding into independent consulting. She has led data strategy, operational optimization, and automation initiatives for businesses of all sizes.

As Director of Operations at IWP, she develops the operational systems that connect creators and businesses with secured financing and steers the strategic direction that supports the company’s growth.