FOUNDER, CEO

Bruce is a visionary operator living where entertainment, finance, and technology collide — building the bridge that finally lets creators, capital, and content speak the same language. A creator-executive with decades of wins across music, TV, and film, he mixes creative instinct with financial strategy like a true hybrid. Bruce designs funding solutions that fuel creators, protect their ownership, and still deliver real returns to investors. His work is changing the way creatives are seen — and rewriting the playbook for how projects get financed, owned, and launched into the world

- he’s Just a Normal Everyday Superhero.. 

MANAGING PARTNER, PRESIDENT

Itibari is the President of IWP and the Founder of IWP Finance Group, where he leads global finance operations, structured credit initiatives, and alternative investment strategies. With deep expertise in banking, debt instruments, and institutional capital movement, Zulu develops and oversees financial structures that support sustainable growth and long-term value creation.

Strategic, disciplined, and forward-focused, Itibari Zulu continues to build financial infrastructures and partnerships that expand capital access and strengthen economic ecosystems.

Mike Sherman is an entrepreneur and executive with over 20 years of experience in entertainment marketing, brand development, and strategic promotions. He has collaborated with leading companies and talent to build high-impact marketing programs while managing teams and delivering strong results. Mike now expands his expertise into real estate and sports marketing, developing ventures that blend culture, business, and strategic growth.

Madison graduated from Cornell University with a degree in Business Analytics and Strategy, grounding her work in a rigorous analytical foundation. She began her career in entertainment, brand strategy, and data analytics through roles at CAA, Digital Brand Architects, and Forma Brands before expanding into independent consulting. She has led data strategy, operational optimization, and automation initiatives for businesses of all sizes. As Director of Operations at IWP, she develops the operational systems that connect creators and businesses with secured financing and steers the strategic direction that supports the company’s growth.